Themes
Themes help capture attention, provide emotional appeal, and provide structure for the entire campaign, including special events.
Consider current interests: capitalize on trends and fads, such as this summer’s popular movies, sporting events, holidays, etc.
Include a "Call To Action" encouraging people to give and become involved with the United Way (serve on committees, help with the Day of Caring, serve on an agency Board).
Check out novelty or toy stores and card and gift shops to find colorful and inexpensive materials to include in your campaign.
Keep costs low by using items that will do double duty. For example, kites used to decorate a lobby can be used later as thank-you gifts for volunteers or as prizes in a company-wide drawing.
Distribute mementos such as jars of rainbow-colored paper clips, pads of bright notepaper, blue ribbons, or pencils with the company’s logo for a fun and long-lasting reminder of your company’s achievements in helping the community.
Be sure to identify United Way in support materials with a United Way logo. Call the United Way office for an electronic version or hardcopy.
Prizes
Prizes can be almost anything, including the intrinsic reward of exceeding the company's fundraising goal or having your department outshine other departments in friendly competition. Here are some other prizes:
Tracker Boat Giveaway:
Contribute or pledge just $250 or more to the United Way of Rutherford and Cannon Counties fundraising drive between August 1 st and November 30 th , 2006, either through payroll deduction or a one time gift, and you will be entered into the giveaway for one of these wonderful prizes!!!
1st Prize: BOAT
2006 Tracker Grizzly 1448
(Donated by Tracker Marine Boating Center in the Bass Pro Shop).
14 foot fishing boat with trailer and 25 HP motor worth $2,500 included. Approximate retail value: $6,500. Boat specifications can be seen at www.trackerboats.com.
2nd Prize: Fishing with the Pro
A one-day fishing trip for two, with Murfreesboro's own Matt Crabill, NITRO boats and Mercury motors Pro Staff Team member on Old Hickory or Percy Priest.
3rd Prize: Rod and Reel
A Bass Pro Shops Combo rod and reel package.
Caring Club Card Program:
The United Way of Rutherford and Cannon Counties is joining the club. The Caring Club ® Program, which was first implemented for the 2006 Campaign, benefits donors and provides local businesses with another opportunity to support United Way.
Caring Club ® Cards will be sent to those donating $120 to the campaign and giving at least half of the total gift to United Way. The cards will include discounts, savings, and benefits at merchants throughout Rutherford and Cannon counties.
The following merchants have partnered with the Caring Club in 2007 to offer you valuable discounts:
Awesome Awnings
10% of any purchase with no restriction or limitations www.AwesomeAwningsmidtn.com
Bushido School of Karate
A free month and uniform
www.bskonline.com
Daily News Journal
50% 6 month or full year-7 day newspaper subscriptions http://www.dnj.com
Elrod and Company
Ladies Apparel 15% off on one regular priced item each visit
Finishing Touches
15% off any purchase
Gateway Tire & Service
10% off any tire purchases in stock & 5% off entire purchase www.gateway-tire.com
Liquid Smoke
10% of any purchase
www.liquidsmoke.biz
Maximum Change Coaching and Paul's Place
10% off all services purchased at any of Vendor's retail locations. Please see Vendor's website for additional information Phillip A. Foster http://www.maximumchange.com & Sonya Foster http://www.pauls-place.org
Mind’s Eye Presentations, Inc.
10% discount on website design
Mullins Jewelers
10% off (applies to sales only)
The Bug Man
10% on all pest control and 5% on all termite service
The Nuture Nook Day Spa
15% off gift boutique items
http://www.nurturenook.com
Total Family Chiropractic & Rehab
$25 fee Includes: Initial Visit, Report of Findings, Consultation and Exam with Doctor, X-Rays and a Report of the Findings.
www.totalfamilychiropractic.com
Whitt’s Barbecue (both locations in Rutherford County)
$1 off purchase of family pack
