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Timeline for a Successful Campaign
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4 - 5 weeks before the campaign
- Meet with your CEO
- Talk with previous campaign coordinator
- Talk with United Way staff
- Recruit your campaign team
- Analyze your past campaign
3 - 4 weeks before the campaign
- Meet with your team
- Set your goals & objectives
- Set your dates/times and tell United Way
- Review all campaign resources
- Plan your special events
- Schedule United Way speaker
One week before campaign
- Personalize pledge forms
- Send out endorsement letters
- Promote your campaign
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Week of Campaign
- Confirm meeting location and time
- Connect with United Way
- Conduct special events
- Hold company meetings
- Start meeting ON TIME!
- Introduce program/agenda
- Acknowledge management support
1 - 2 weeks after the campaign
- Follow up on pledge forms
- Report results promptly to United Way
- Report results internally
- Analyze your campaign with your team
- Say Thank You
- Start a year-round communication program
Hint: Determine how you will distribute the brochure and pledge forms. Are you handing them out at the meeting or do you have another plan for distribution?
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